The goal for this project is to redesign Graphic Design Theory book edited by Helen Armstrong. I redesigned the book cover along with an article by Jan Tschichold. The book discusses famous theories about graphic design by well-known designers. The main inspiration of the book cover and the inside articles is to follow Jan Tschicold's style by using different shapes together in a simple layout.

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For my publication project, I decided to create Ebony & Ivory, a magazine that focuses to not only pianists, but appeals to all musicians who are interested in topics that covers international performances and artists from all over the world. Through the process of creating the magazine, I ended up designing a very classical layout, which is very neat and easy to read because of the negative space, margins and typeface choice. The body paragraphs in the articles are placed in a very harmonious way to have the same feeling of the actual topic that all relates to music. You can feel the melody and the rhythm as you read thorough the magazine.

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This project is about redesign book covers of Stephanie Plum Series by Janet Evanovich. The target audience are teens and the style of the series is romantic adventure novels, featuring Stephanie Plum, a bounty hunter.

This project is to redesign a brand identity for GameStop, a well-known video games store based in the United States and worldwide. After doing research on GameStop, the idea is to design an identity that speaks more to the target audience by making it look more modern, solid and catchy. The goal is to explore the brand as much as possible to design a memorable identity that works well in all design elements and advertisement.

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Gammasha identity was designed for a fashion boutique shop in Jeddah, Saudi Arabia. The main inspiration were the colorful classical patterns from the fashion industry. After selecting a suitable typeface for the identity, these patterns were designed and applied in the typeface along with a fashion related icon, which is the hanger. The typeface selection and the bright color choices gives the whole identity a modern and enjoyable atmosphere.

The identity was designed for a photographer client. The logo was inspired by the shape of a camera combined with the client name, Ghadeer. The typeface selection along with the color choice adds a modern look and a sharp edge to the identity.

This project deals with the design of a series of posters along with a brochure about an upcoming show and event. The subject matter of the show is the History of Wooden Toys — from its earliest beginnings to the present. The venue is the Museum of Modern Art (MoMA).

These varied compositional photo studies endeavor to make the posters look interesting so as to grab the audiences' attention and curiosity. The text, colors and main image reflects the subject by making it look simple, smart and imaginative.

This project deals with the design of a series of social awareness posters about The Effect of Media on Kids — from parent's point of view.

These two varied compositional illustrations endeavor to make the posters look interesting so as to grab the audiences' attention. The text, colors and main illustrations of the boy and girl reflects the subject by making it look exaggerative, smart and catchy.

My concept for this project is to reveal and show how media wasn't helping women in getting their full rights in the past. I represent the voice of women by drawing a silhouette of most popular female singers in the Arabic region such as, Fairuz, Om Kalthoum, and Warda. My idea is to show them singing one of their famous phrases from their known songs where they talks about being afraid and insecure.

This book is about a famous Lebanese singer called, Marcel Khalife. It talks about his journey from the early beginning till how he became a famous singer in the Arab region. Marcel is very committed to Palestine's case and that is shown clearly in his selection of music, where he always sing for that purpose. This book includes some of his famous songs along with black and white images to support the lyrics and to add a very abstract and dramatic feeling like the style of his songs and poetry.

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For this publication project, I want to design a book about zodiac signs. The style of the book is very dynamic and fun, where it shows each zodiac sign along with its information.

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The project is about redesign a book jacket, which is A tenth of a Second book. It talks about the history of science that happened back in the nineteenth & early twentieth centuries.

These series of famous figures postcards were done in a very simple illustrations, which were inspired by the minimalist style. The idea is to draw famous comedian characters from the Arab region with the most recognizable features of their faces. The three characters that I chose is Duraid Laham in his known character Ghawar, Abdullah Al- Sadhan in Suedan from Tash Ma Tash TV show, and Adel Imam in Al-Zaeem play. I added a catchphrase to each postcard that relates to the characters I drew to add excitement.

This newsletter talks about different subjects of advertising in the Middle East and I called it, “From Another Angle”. The newsletters covers many aspects of advertising between the West and East region.

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Here are some advertising ads, 3D promo packs, and experiential graphic design work for known companies, such as Colgate, Signal, Lux, Lipton, Heinz and Unilever.

This project is about finding a design problem along with a solution for a story called, “The Story of An Hour” by Kate Chopin. The main concept is to highlight a strong statement behind the story and mine was to not overthink problems because it might get worse. Looking for a way to create an artifact, I have come up with an idea to design a complicated wooden maze with an easy way out along with a message on the front and the whole story on the back.

For this packaging project, the main inspiration is the Dada movement. Choosing this movement was so challenging, yet I managed to think like one of them and came up with a simple design that is inspired by their style.

In the twentieth century, Dada was an outstanding movement because it affected many artists and changed the whole concept of art by not applying any limits or rules to their designs. I focused on the typography techniques for the chocolate bar wrapper, where I didn't follow rules while designing. My idea is to type as many words without using any grids in order to follow their style.

This sparkling drink is called 7arakat (حركات) and it is targeting Saudi youth. The name of the brand I came up with is a Saudi slang. The drink includes six bottles and every two of them form a couple, where each one has a different character and flavor. The characters are inspired by typical Saudi personalities and styles. These six bottles comes with a pack carrier that have the same theme and style that goes along with the design.